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CASE STUDIES

Website Renovation Case Study for Kholzi's Treasure

We don't just manage your social media — we engineer growth. Gravth builds data-driven social media ecosystems that convert audiences into loyal customers and real business results.

Client

Kholzi's Treasure

Services

  • Website Renovation
  • Content Writing
  • UX/UI Design
  • Full-stack Development
  • SEO Optimization

Industry

Beauty & Personal Care (E-commerce)

Project Overview

ModernBeautyBD is one of the leading beauty and skincare e-commerce platforms in Bangladesh. The goal of this project was to transform an outdated, slow-loading website into a high-converting, modern, and mobile-responsive powerhouse.

Old Site

New Site

Old Site
New Site

CTA banner Change to Multiple CTA

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The Challenge (The "Before" State)

The old version of the site (November 2025) faced several critical issues that hindered business growth:

Shifted to a sophisticated "Dark Mode" aesthetic using deep blacks and rich golds. This "Architecture Over Appearance" approach creates a high-contrast, premium feel that is synonymous with luxury perfumes and attars.

Premium Color Palette & Branding

The Solution (The "After" State)

In the April 2026 redesign, we implemented a "Clean & Glow" aesthetic that prioritizes product visibility and user journey.

Key Improvements:

Dynamic Hero Section:

Replaced static banners with a high-impact, promotional slider focusing on "Day-to-Night" essentials.

Category-Based Visual Navigation:

Added intuitive circle-based category icons for Skincare, Makeup, Hair Care, and Fragrance.

Dynamic Best Selling Product Showcase:

High-end customers are often overwhelmed by choice. Surfacing top-performing products narrows the focus, making it easier for "non-tech smart founders" to guide their customers toward a confident purchase.

Dynamic Best Selling Product Showcase

Premium Color Palette:

Shifted to a sophisticated "Dark Mode" aesthetic using deep blacks and rich golds. This "Architecture Over Appearance" approach creates a high-contrast, premium feel that is synonymous with luxury perfumes and attars.

Font

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Speed Optimization:

Optimized images and code to ensure lightning-fast mobile performance.

Speed Optimization

Strategic Implementation (Step-by-Step)

UI/UX Transformation

We moved away from the heavy red/maroon theme to a lighter, more breathable layout. This allows the product packaging to stand out, which is crucial in the beauty industry.

UI/UX Transformation Step 1
UI/UX Transformation Step 2
UI/UX Transformation Step 3
UI/UX Transformation Step 4

Social Proof & Trust

Integrated customer review widgets and "Authentic Product" badges to build trust with first-time buyers.

Social Proof Element 1
Social Proof Element 2
Social Proof Element 3

Mobile-First Approach

Since 90% of Bangladeshi shoppers use mobile devices, every element from the "Add to Cart" button to the search bar was redesigned for thumb-friendly navigation.

Mobile First View 1
Mobile First View 2
Mobile Element 1
Mobile Element 2

Results & Impact

  • •40% Increase in user session duration.
  • •25% improvement in page load speed.
  • •30% Growth in mobile conversion rate within the first month of the new launch.
  • •Better SEO Ranking: Optimized site structure led to higher rankings for key skincare terms in Bangladesh.
Results visual 1
Results visual 2

Final Thoughts

"The transformation of ModernBeautyBD wasn't just about a new look — it was about creating a seamless shopping experience that mirrors the quality of the products they sell."